Lately I have been intrigued by this line “What an Idea, Sirji”. Aditya Birla Group‘s telecom venture Idea has been coming up with Super Like advertisements. These advertisements unlike others don’t play with subscribers’ emotions but convey a subtle message. Idea’s social Initiative and with Abhisek bachhan as its Brand Ambassador has become a face to reckon with, amidst Indian mobile users. Here is few glimpse of Ideas initiative which I personally liked-
What an idea 1- The face in the tree is of Abhisek. The idea of saving paper by using mobile was not new, but idea first came up with this in public.
What an idea 2- Foe a caste ridden society like India, where people are more interested in your surnames then the first name, This was a perfect satire. If you would have noticed, There are no names but numbers on name plate.. must say “what an idea sirjee” 🙂
What an idea 3- Where the counties are divided in the name of language their people speak, where states fight over what language you speak. It was a perfect setup. what an idea sirji🙂
These ads have created a high recall amongst public. What an idea sirji
Never mind, You have an idea, TRY it. You never know ” An Idea can change your life”
- “PM Flags off Pan India Mobile Number Portability” and related posts (telecomtalk.info)